Branding & More
GreenSpark Solar: Land Hosting Postcard
GreenSpark Solar, Rochester’s #1 solar installer, needed a print piece to help landowners learn more about the benefits of hosting a solar array. GreenSpark’s vibe is friendly, approachable, yet informative. My goal was to use a few words as possible to convey not only the benefits of hosting solar, but the benefits of hosting solar with GreenSpark.
The Commissary: 2022 Impact Report
The Rochester Commissary is a food business incubator located in the heart of Rochester. Creating their first-ever Impact Report was an exciting creative challenge and, frankly, a blast to make. I had the pleasure of writing the content and project managing this deliverable as part of The Commissary’s fundraising and donor solicitation efforts.
Auburn Industrial Development Authority: Rack Card
The Auburn Industrial Development Authority works to bring individuals, families, and businesses to the micropolis of Auburn, NY. Our job? To encourage business owners & site selectors to explore Auburn. The plan? Creating copy for an informative and engaging rack card that sums up the many benefits of living in this charming city—right in the heart of the Finger Lakes.
Cayuga Lake Wine Trail: 40th-Anniversary Brochure
The Cayuga Lake Wine Trail—the very first wine trail in the United States—celebrated its 40th anniversary this year. They were looking for a brochure that evoked the luxury, comfort, joy, and celebratory nature of a day spent sipping wine and taking in gorgeous Cayuga Lake views. Starting with the tagline “America’s first wine trail, aged to perfection,” I wrote the content for all of the trail’s 40th-anniversary campaign efforts, including this fun-yet-refined brochure.
More to Come…
Thanks for bearing with me! Examples of brand strategy & content by request at juliaemorrison28@gmail.com. Details can also be found on my resume.