Organic social.

From high-level campaign planning and community management to hashtags, emoji selection, and Instagram captions.

TGW Studio

  • I proudly run all of the internal social media for TGW Studio. From office hijinks to client case studies to showing off the work of our talented team—I’m biased, but this Intagram is a lot of fun.

  • -Increased Instagram reach by over 400% in the past year.

GreenSpark Solar

  • Organic social media posting & community management on Instagram, Linkedin, Twitter, & Facebook for GreenSpark Solar. Daily posts on Instagram, Facebook, & Twitter. 3–5 posts/week on LinkedIn.

  • -Grew Instagram reach by 434.9%

    -Grew Facebook reach by 1.8k%

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Heritage Christian Services

  • A fun + funky organic graphics package for our friends at Heritage Christian Services and their “Hello My Name Is” campaign. Graphics by me, posting & community management done by the HCS team.

Planned Parenthood CWNY

  • We provide a package of captions & graphics for Planned Parenthood of Central & Western New York’s organic posting purposes. Caption by me, graphic by my talented colleague, Lily Garnaat. Contact me for more examples of the content I’ve written for Planned Parenthood.

  • Good healthcare knows no binaries. At Planned Parenthood, gender-affirming hormone therapy, PrEP, contraception, and STI/HIV screenings are a phone call away.

World’s Gayest Mug

  • A cheeky novelty piece of TGW Studio merch. I worked closely with TGW’s Creative Director to build an organic + paid strategy, influencer reach out, and the creation of a few fun reels and Instagram posts.

Auburn Industrial Development Authority

  • Organic posting and community management on LinkedIn, Facebook, & Twitter for our friends at the Auburn Industrial Development Authority–history’s hometown! I also run their monthly blog, email campaign, and podcast.

Paid social.

All things paid. From intitial campaign planning to implementation to reporting.

Auburn Industrial Development Authority

  • Place-based advertising for the City of Auburn, NY. Generating brand awareness and encouraging folks to bring themselves and their work to Auburn—all with a modest budget.

  • Short, engaging copy that encouraged viewers to visit the AIDA website.

  • Cost: $211

    Link Clicks: 615

    CPC: $0.35 (Industry avg = $0.94)

Seneca Park Zoo

  • A seasonal ad campaign to increase ticket sales at Rochester’s Seneca Park Zoo. Playful content, adorable imagery, and lots of animal puns go a long way.

  • Copy that evokes strong imagery while maintaining a strong CTA—get your tickets now!

  • Landing Page Views: 78,840

    CPR: $0.11